Engagement
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Direct Marketing | Print
Meet the Broker: Becky Hagadorn
Today we meet Becky Hagadorn, senior account executive at Catamount Group, which was acquired by online marketing services provider EWay Direct in March, 2009.
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Engagement
A&P Offers Loyalty Members Green Totes for Paperless Coupon Use
In time for Earth Day, grocery retailer the Great Atlantic & Pacific Tea Company is teaming up with online coupon provider Zavers
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Engagement
Amex Cardholders Can Earn Dunkin’ Donuts Gift Cards
American Express has formed a new partnership to reward its cardholders with Dunkin’ Donuts gift cards
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Engagement
NASCAR Names BDA as Official Promotional Licensee
NASCAR has named Bensussen Deutsch & Associates, Inc., a top merchandise agency specializing in sports and entertainment merchandise, as its official promotional licensee
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Engagement
Rymax Brings on Joseph Jagelka as Western Sales Manager
Rymax has hired Joseph Jagelka as western regional sales manager of product sales
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Engagement
Coupons Use Soared in ’09 at All Stores: Nielsen
After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company
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Engagement
P&I Postscript—Office Depot
Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes
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Engagement
Esprit “Semi-Nude” Event Draws Thousands
Esprit last week staged a “semi-naked” event for the grand opening of a New York store, drawing thousands of people
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Direct Marketing | Print
Abercrombie & Fitch CEO Has Wings Clipped
Abercrombie & Fitch Co. chairman and CEO Michael S. Jeffries is no longer automatically cleared for takeoff. The cataloger/retailer has amended its employment agreement with him, limiting his personal use of the company’s aircraft