Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
Causation and correlation may sound alike but are very different. The distinction is critical to effective marketing, as confusing these ideas can lead to costly mistakes
Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.
Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.