Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.
These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.
Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.
Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
