CONSUMER-MARKETING | DATA-ANALYTICS

The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.