CONSUMER-MARKETING | ACQUISITION

New print ads by Burger King suggest that McDonald's execs have been grilling burgers in their backyards.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Connect to Convert is coming to Boston, and we want you to be part of the excitement! Submit your proposal now to speak at the show.

Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for the "Doorbell Dance" video campaign and sweepstakes.

Building a brand community doesn’t have to be daunting: Engage with, nurture and capitalize on the behavior that may already accompany your product or service.

The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.

One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.

Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.

Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.

Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.