![IHOb](https://chiefmarketer.com/wp-content/uploads/2018/06/ihob-850-160x125.png)
IHOP Flips “P” for “b” and Social Goes Wild
IHOP fans had plenty to say when it sent out a cryptic note on social that it was changing its name to IHOb.
IHOP fans had plenty to say when it sent out a cryptic note on social that it was changing its name to IHOb.
Cops are busting kids for setting up illegal lemonade stands and Country Time Lemonade has launched a team to intervene.
Is voice technology the next star of marketing? Forbes checks in with a few experts.
Tapping employees as influencers is one of the hottest trends to build authenticity and trust with consumers, while having some fun at the same time.
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards.
Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today.
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.
Festival marketing is a hot topic and LG has joined the ranks with an expansive, interactive experience at Bonnaroo.
Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.
The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal winning ideas. Eat. Laugh. Here's a peek at handful of outstanding finalist's campaigns.