5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across the continent’s many different audiences is not for the faint of heart.
CONSUMER-MARKETING | ACQUISITION
Kellogg’s Transforms NYC Café for Bake Off
Four finalists of the Kellogg's Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
Branding with a Cause: Knowing When the Risk is Worth the Reward
Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand?
Audi Offers “Test Drive to the Unknown”
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6.
The One Gift Santa Can’t Deliver
Holiday marketing is often joyous, but this video from the International Committee of the Red Cross sends an ominous message.
O’Doul’s Gets a Makeover for “Blackout Wednesday”
O'Doul's gets a brilliant design makeover and stages a one-day event to change consumers' perspective of the non-alcoholic brand.
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.
New Tide Packaging or Wine Box?
The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are worried that their aunt Maggie might think its her new favorite wine.
Army Asks its Own to Compete in ESports Events as Recruiting Tool
The Army ramped up recruiting efforts after this year, for the first time, it failed to meet financial targets and grow its ranks to more than 500,000.
Dollar Shave Club Expands Product Line with Vending Machines
As sales slow, Dollar Shave Club adds products and experiences to reach new audiences.
