CONSUMER-MARKETING | ACQUISITION

After pausing marketing for the film “The Hunt,” the studio has canceled plans to release the thriller following a series of mass shootings.

Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids back to school this fall with a handwritten note on the packaging.

Despite all the conversations, insights and education around marketing to women, some brands still don't get it.

You will have to give up some control over your Facebook campaigns after Sept. 1, but with there are elements of CBO that can work to your advantage.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

Competition has never been fiercer as consumers are now just as likely to choose a new product or category as they are a direct competitor.

Five tips to boost customer retention.

An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.