Concepts Direct Plans to Purchase Music Stand Catalog

Concepts Direct Inc., Longmont, CO, has signed a letter of intent to purchase The Music Stand, a catalog featuring music-related gifts, awards and collectibles.

The acquisition would include The Music Stand catalog and trademark, customer database and other related assets. Terms were not released.

“Not only would The Music Stand fit well into our existing operational structure, but we believe that key segments of our existing customer database have considerable affinity for the merchandise offered in the catalog,” Phillip A. Wiland, Concepts Direct chairman and CEO, said in a statement.

Concepts Direct plans to merge all catalog operations, including merchandising, marketing, customer service and fulfillment into its Longmont infrastructure.