ComScore Inc., a digital market research firm, has bought M:Metrics Inc., a mobile measurement company, for $44.3 million.
In connection with the acquisition, the co-founders of M:Metrics, Will Hodgman, president/ chief executive officer and Seamus McAteer, chief product architect, will join ComScore’s management team.
In addition, obscure said it expects to increase the size of its metered panel and offer measurement of combined Internet usage across both personal computer and mobile-based online access platforms.
“With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices,” said Magi Abraham, ComScore CEO, in a statement.
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