CM Weekly July 27, 2019 It’s beginning to feel a bit like Christmas in July, isn’t it? After all, how many people started their holiday shopping during Amazon Prime Day? We’ve got a look at what the etailer’s $10 credit offer to shoppers willing to install Amazon Assistant means for marketers, and thoughts on what…
CM Weekly July 21, 2019 The heat is on across much of the U.S. this weekend. That makes it a perfect time to stay inside and catch up with the coolest stories that came across our desks this week. After one of its subsidiaries went through a very public bankruptcy last year, FirstEnergy needed to…
CM Weekly July 14, 2019 Hey, great to see you! Get your slide rule out, because we’ve got metrics on the brain this week. Proving results is top of mind for every marketer today, and we profile five of the best in our new special report, Masters of Measurement. Leaders from L.L.Bean, Ellie Mae, Bacardi,…
CM Weekly July 7, 2019 Holidays are about enjoying time with family and friends. That’s appropriate, because this week, we’re all about the experience. English actor Clive Owen is the face of SAP’s new campaign, which uses everything from puppies to cramped airline seats to showcase the range of emotions one feels in a day. CMO…
CM Weekly June 30, 2019 We’ve got the feels this week, as we dive into campaigns and strategies that stir emotions from consumers and marketers. Chelsea Phillips is passionate about inspiring women to own or reject negative labels, and learn to love themselves in the process, The vp of marketing for Beyond Beer Brands at…
CM Weekly June 23, 2019 Who do you trust? This week, we’re talking about what inspires brand confidence, loyalty and purchases. You’ve probably seen the UL insignia on products, and you know it’s a sign of quality. But do you really know what UL does? CMO Kathy Seegebrecht recently sat down to share the story…
CM Weekly June 16, 2019 Welcome to Father's Day weekend! (Check out our round-up of the best activations honoring dads.) Grab a snack, because our line-up this week might make you hungry. After a 10-year hiatus from marketing investments, Hickory Farms is powering up a year-round digital strategy that’s driving impressive eight percent YOY growth. CMO…
