CM Weekly March 7, 2021 Consider this stat: 80 percent of Americans feel that advertising underrepresents certain groups, in particular individuals with disabilities and special needs, according to research from Voya Financial. Moreover, 78 percent said they were more likely to do business with a company that uses diverse advertising. These insights are the basis…
CM Weekly February 28, 2021 When a brand gets props for not participating in one of the most significant tentpole events of the year, the marketing team deserves some credit. We’re referring to Budweiser, of course, which donated its advertising dollars toward COVID-19 vaccine education instead of airing a Super Bowl commercial during the big…
CM Weekly February 21, 2021 “Just because there never was doesn’t mean there cannot be.” These have been words to live by for Jasmin Allen, the first female Black executive to serve as SVP at Hennessy U.S. and the highest-ranking Black executive at parent company Moët Hennessy USA. And now she’s applying that philosophy company-wide…
CM Weekly February 14, 2021 Another socially-distanced holiday is upon us. And that has some brands preaching self-love this Valentine’s Day. Like Hotels.com, which is asking travelers to reserve a dumpster for their trash ex for a chance to win a $300 credit toward their next solo getaway. The reservation isn’t real—but the booking confirmation…
CM Weekly February 7, 2021 It’s game day, folks—for football fans and marketing teams alike. The Super Bowl remains a massive opportunity for marketing campaigns to shine. But like so many facets of the industry today, the way in which brands are interacting with consumers is evolving. While some companies—like Budweiser, Coke and Pepsi—have chosen…
CM Weekly January 31, 2021 Among the aspects of the marketing playbook to flux big time in 2020 was the allocation of marketing budgets. Indeed, shifting consumer shopping behaviors, social distancing mandates and the increased demand for digital communications have required marketers to rethink line items and investment priorities. But there is good news on…
CM Weekly January 24, 2021 Data privacy was a hotbed issue for marketers in 2020. So, now that the country has a new president with a decidedly different agenda, how will the marketing landscape be affected? Though it may not be addressed in the first 100 days, data privacy legislation will likely remain a priority…
