Club Med North America, the Miami-based travel marketer, has tapped digital marketing services provider IQ Commerce Corp. to develop and implement an online sweepstakes campaign that will run through September.
IQ will create the banners, graphics for the sweepstakes design as well as reporting and audience profiling. From this promotion, Club Med hopes to increase its opt-in e-mail database by 75,000 names.
Club Med will advertise the sweepstakes through such Web sites as away.com, CBS Sportsline, Outside.com, Activeusa.com and in several online newsletters including Travelocity.
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