Paying for placement on search engines can offer a good return on investment. However, click fraud could make such advertising more expensive, according to a recently published book.
Click fraud, or repeatedly clicking on a Web page to increase the cost a business pays for per-click advertising, is a real danger for companies in highly competitive industries, according to author Catherine Seda, president and CEO of Thousand Oaks, CA-based Seda Communication.
In her new book,
Network
