CKE Restaurants, Inc. has named Anne Blumenstein as vice president of regional marketing and media for Carl’s Jr. restaurants, effective immediately.
In her new role, Blumenstein will oversee all local restaurant marketing, media planning and placement for Carl’s Jr. advertising and all local and beverage and consumer promotions. She replaces Renae Scott, who left the company in 2006.
Prior to joining Carl’s Jr., Blumenstein worked as director of Jack in the Box’s regional marketing division, where she oversaw initiatives at more than 2,000 restaurants.
CKE Restaurants has more than 3,100 franchised or company-owned restaurants in 43 states and in 14 countries, including Carl’s Jr., 1,923 Hardee’s and 95 La Salsa Fresh Mexican Grill restaurants
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