E-Commerce and overall Internet use in China are growing rapidly as more and more people are using the medium, according to a survey from Boston Consulting Group.
In 2009, business-to-consumer and consumer-to-consumer transactions in China reached $37 billion, and Boston forecasted that they will surpass $100 billion in just three years, the survey noted.
In addition, Internet users in China spend about 1 billion hours online each day, more than double the daily total in the U.S.—and that number will grow to well over 2 billion hours a day by 2015, according to the survey.
The poll also found that far more Chinese people use the Internet to communicate and seek entertainment than in other emerging markets. More than 80% of Chinese digital consumers use instant messaging, read news online and stream or download music and video content via the Internet, and around half play games online.
The survey interviewed nearly 2,000 people from 12 cities in 11 of China’s 22 provinces.
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