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Why You Need to Target Manufacturing Workers on Social Media
Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.
Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic’s strategy to connect with consumers’ geek needs.
Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.
Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.
Marketers need to start producing a lot more relevantcontent, and LinkedIn is the place they need to be distributing it, says Gary Vaynerchuk.
Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.
Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.