Channel | ROI | Metrics

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.

Next week, at PROMONext, Chief Marketer presents 5 top marketers from major brands. The speakers will share strategies, insights, case studies and results.

Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.

Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.

Marketers tasked with assessing content marketing ROI and value have their work cut out for them.

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”

Many CMOs and agencies want to spend more, and acquire even more customers—while simultaneously expecting their CPA to stay flat, or even go down.

3 tools to track and analyze Instagram content and why you need them.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.