Channel | ROI | Metrics

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.

Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event.

Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

Here are the three social media platforms you should focus on to improve B2B lead generation.

Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.