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Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Analyzing inbox placement helped Liberty Mutual create models to determine recipients' likelihood to engage with their messages.
Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018.
Marketers to realize that humans need data as much as data needs humans. Here’s why.
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.