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Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.
Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.
Here's five flaws you need to avoid to write a winning sales proposal and close the deal.
SEO results can be improved by up to 10 times with a strong content marketing strategy.
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
Experts from Cartoon Hangover, Lord Hobo Brewing, Building Engines, First Data and more share their secrets for content marketing success.
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.