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The Impact of Influencers on Hyper-Casual Gaming
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
While still a new frontier, influencer marketing has quickly become an big part of a hypercasual game marketer’s acquisition strategy.
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
The olive oil is testing connected TV ad placements with services such as Hulu and Sling to reach younger buyers.
For any retailer still struggling with siloed systems and data, achieving unified commerce can feel like a tall order.
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust. How can your brand choose the right influencer as their champion?
What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.
Who says financial marketing can't be fun? TD Bank's Arianna Orpello shares the localized strategy behind the "Unexpectedly Human" campaign.
If you’re looking for a multichannel lift, consider adding direct mail to your marketing mix. Here's 7 tips to get you started.
Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.