Channel | Data Driven ROI

When Fairmont Hotels & Resorts launched its e-mail newsletters four years ago, it didn’t aim them only at guests. The chain uses two of its four e-zines to serve businesses.

How’s this for a switch? A direct mail services company starts an e-mail newsletter when it wants to serve clients. QuantumMail.com did just that when it launched The Direct Mail Marketer.

Text-only e-zines are not as elaborate as their HTML counterparts, nor are they perceived by marketers as glamorous, but they may indeed suit your purposes very well

According to a 2004 report by Jupiter Research, nearly 60% of e-mail users have the ability to receive HTML e-mails. Such e-mails earn twice the response of text e-mails—an impressive feat! Take advantage of this opportunity, but still give your subscribers a choice.

As Microsoft's November deadline for e-mailers to authenticate messages sent through its servers draws nearer, pressure is mounting on e-zine publishers and other e-mailers to take action.

As part of effort to show its employees there's more to McDonald's Corp. than cooking French fries, the company launched a new TV spot and singing competition to help inspire current employees and recruit new ones. The "My First" TV spot, which broke ...

The simple purpose of market segmentation is to discover meaningful differences among a target audience. Unfortunately, most efforts at segmenting markets net vague categories cut up into artificial statistical markers.

By scanning Reward Zone cards at the point of sale, Best Buy has collected purchase data and demographic research to help build a new customer-centric model and define its most profitable consumer segments.

Steve Cone has never been shy about voicing his opinion. And that trait came in handy when we sat down with him to discuss his views on CRM.

Lawson Software has built a global business by providing clients with open-architecture software systems. But its technical support needed technical help. Surveys showed that client satisfaction had sunk to 85%, several percentage points lower than it should have been.