Channel | Data Driven ROI

Humana deserves a lot of credit for setting up a call center to serve elderly customers. All well and good. But I have one question. Has Humana thought of hiring seniors themselves to work in the call center?

Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America's zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the ...

Domino's Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. ...

Intel Corp. is sponsoring an online film contest to support its home-entertainment technology. The Intel Indies Film Contest asks entrants to submit a short film that shows what they'd do with a magic wand. Grand prize is $25,000, as well as $20,000 ...

Mcdonald's Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest ...

Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the ...

The Walt Disney Co. has rolled out a $150 million marketing campaign this week around the release of its Cinderella Special Edition DVD. The campaign kicked off Sunday with the Cinderella Ball—sponsored by Procter & Gamble's Swiffer Wet Jet ...

WHEN BUILDING A house, you can proceed one of two ways: You can carefully lay out your home's design on a blueprint, consulting along the way with the

Klein-Becker IP Holdings this week breaks a $300,000 sweepstakes for anti-wrinkle cream StriVectin-SD that escalates the brand's ongoing $3 million-to-$5 million online direct-marketing campaign. The upscale cream is sold in department stores and ...

B-to-B marketers don’t get any respect. Their postal mail has for years been blocked in corporate mailrooms. And now they find that their e-mail isn’t getting through, according to Elaine O’Gorman, vice president of marketing for Silverpop.