Channel | Data Driven ROI

Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.

Buena Vista Television and Campbell Soup have rolled out a new contest, offering one family a grand-prize trip to the Big Apple to celebrate Thanksgiving with The Tony Danza Show. Viewers can submit their favorite holiday memories with a family photo by ...

Wish-Bone is taking its recent role on The Apprentice: Martha Stewart from the small screen to store shelves, rolling out two new salad dressing flavors, including the winning team's creation, to further extend its product portfolio. During last ...

American Baby magazine, a Meredith publication, has entered into its first marketing partnership with Mazda, as part of the automaker's recently announced commitment to reach out to the young family market through tactics other than traditional ...

Car sales can be very competitive. But you can’t rest on your laurels even after you’ve made the sale. You have to keep the customer coming back. That’s the challenge faced by St. Louis-based Lou Fusz Automotive Network in 2003.

PTC, a firm that offers product lifecycle management tools, noticed something a year or two ago: Several of its value-added resellers were sending e-mail newsletters to their customers. But they varied in quality.

How many people really believe that their health care provider cares about their health? That was the challenge faced by Anthem Blue Cross and Blue Shield and its parent company Wellpoint.

Don Peppers and Martha Rogers maintain that “Return on Customer Value is in fact that rarest of things in business—a truly new idea." I would like to thank them for the compliment because my clients, my agency and I seemed to recognize and use long-term customer value, and even wrote about it long before they…

The latest version of Continental Airlines' One-Pass newsletter reflects a deep customer file, a mandate to save money — and ultimately a desire to offer passengers more pertinent communications.

Most retail loyalty programs are alike, and many are failing in their basic mission. Consumers and retailers are feeling disillusioned, but the programs are not the problem. It’s the mindset behind them.