Why do many IT manufacturers know so little about their end-users? Because, in many instances, the companies selling their products aren’t even their customers. Here's why multi-tiered e-zines are the answer.
“Above the fold” in e-mail refers to what generally appears in a standard preview pane, such as in Microsoft Outlook or AOL. For readers who use this feature, the elements appearing here will primarily determine whether or not the e-mail gets opened.
There’s probably a strong correlation between couch potatoes and avid movie watchers, which is why Blockbuster Inc. faces a unique challenge: Getting those film buffs off their sofas and into a local outlet.
What’s the best way to get your point across? Definition 6, a marketing services firm, thinks it’s through its e-mail newsletter called definingINSIGHTS.
Don’t believe all those horror stories about e-mail not being delivered. ISPs and ESPs are doing a better job of getting opt-in e-mail into inboxes than they were three months ago—with two notable exceptions.
Jim Wheaton and Leo G. Sterk provide another rebuttal to Don Peppers and Martha Rogers.
Think you have the next best invention? The History Channel and Invent Now, Inc., a subsidiary of the National Inventors Hall of Fame, have teamed up in search of the next great invention idea as part of the Modern Marvels Invent Now Challenge.
Samsung Electronics America is breaking an ad campaign and Super Bowl promotion to kick off its multimillion-dollar deal as the Official HDTV of the NFL for the 2005 and 2006 seasons.
Kimberly-Clark boosted Cottonelle toilet tissue's market share 1.6 percentage points with a family-friendly song contest.
Insurance is a serious matter, but eHealthInsurance is putting a new spin on the subject using humor, an animated series and an online promotion to drive consumer awareness. In it's newest campaign, Am I Covered?, eHealthInsurance showcases a series of ...
