Channel | Data Driven ROI

Palladium Shoes Uses GPS for Treasure Hunt

|  by Chief Marketer Staff

Eager to attract globetrotting shoe buffs, international footwear manufacturer Palladium will soon launch a new branding campaign tied to the increasingly popular game of geocaching. In the online game, players are sent on a real-world treasure hunt ...

Old Spice Finds its ‘High Endurance’ Guy

|  by Chief Marketer Staff

Old Spice spent the summer searching for the perfect "high endurance" guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He's 23-year-old Lamar ...

Bluefly.com Taps ‘Naked’ Ad for Holiday Game

|  by Chief Marketer Staff

Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You'll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the ...

Dunkin’ Donuts Seeks Customer Passion Via Contest

|  by Chief Marketer Staff

Dunkin' Donuts is out with a new contest that will reward two loyal drinkers with coffee for life who tell the best story in which they have gone to great lengths for a cup of Dunkin' Donuts coffee. The Great Lengths contest invites consumers to submit ...

Food Network E-Zine Offers Holiday Cheer

|  by Chief Marketer Staff

Throwing a holiday cocktail party and need some help with mixed drinks? You don’t have to plop yourself in front of the television for the latest lifestyle show. Your computer will do just fine—that is, if you have subscribed to FoodNetwork.com’s weekly newsletter.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN