Channel | Data Driven ROI

I have the utmost respect for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the “who invented LTV” quarrel that has been going on in The CRM Loop.

I continue to read with interest the exchange of opinions over the Peppers and Rogers piece titled “Return on Customer.” I believe that all of the responses totally missed the mark.

Food staples such as bread and milk are often placed at opposite ends of a supermarket. But Best Buy couldn't do that with electronics. Analytics helped.

Panasonic is out with a game of mystery that revolves around its TV ads showing a funeral procession with a mysterious woman walking behind a hearse wearing dark sunglasses and a bright red dress under a black coat. Players go to Panasonic.com to find ...

Subway Restaurants are teaming up with Discovery Kids to launch a new marketing and ad campaign for 2006 The promotion, which kicks off in January, will highlight the Discovery Kids series Endurance, featuring Discovery Kids branded premiums at ...

Arby's Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

Winn-Dixie Stores is out with a cash giveaway that encourages its most loyal shoppers to keep shopping. Through Dec. 23, the grocer will give away $10,000 each day, as part of its Better Holidays Daily Cash Giveaway, to one of its loyalty rewards ...

AmericInn is rewarding guests for their patronage and celebrating its franchise growth with a $10,000 online giveaway sweepstakes. To enter the AmericInn $10K Giveaway, consumers must log on to AmericInn.com and complete an entry form. Visitors can ...

'Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year's supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at ...

How do you build readership for a business-to-business e-zine? One way is to add an RSS feed. “RSS has taken off for newsletter consumption,” says Ed Schipul, CEO of Schipul, a Web marketing company.