Channel | Data Driven ROI

Virgin Mobile is out with a holiday sweepstakes offering consumers a chance to live the life of billionaire-style luxury for a getaway to Necker Island in the British Virgin Islands.

Dell, Inc. is giving away Chrysler Crossfires for Christmas through an online instant-win game. Players register for the End of Re-gifting Holiday Game, and then choose from three stockings on the screen; instant-win messages award two grand-prize 2005 ...

Looking for a new car? Interested in reviews and pricing? Chances are your needs will be met by one of Autobytel Inc.’s e-zines. The auto marketing giant has three consumer and three business-to-business e-zines.

The Kansas City School District has graduated—from paper, that is. It has converted its 36 year-old employee newsletter into an e-zine. This has made the job easier, while generating greater reader involvement.

If you’re one of those frustrated marketers who enjoy high sign-up rates only to see a spike in unsubscribe requests following the first issue sent, you’re going to need to figure out how to plug this hole to keep your list numbers from sinking.

NBC is giving viewers of its new game show Deal or No Deal a chance to get in on the action and win $10,000 via a live interactive game using their computer or cell phone.

The digital television service provider will pay a record $5.35 million for something that could simply have been avoided. Not only is DirecTV responsible for the legal actions of telemarketers it outsources work to, but it had plenty of warning that changes were being made to the Teleservices Sales Rule.

Marketers have many needs these days. But one tops them all, according to a new survey from the CMO Council. When asked their most urgent developmental priority, over half said it was to improve their marketing analytics capability.

Serious illness usually goes hand in hand with the inability to sleep. But who can you talk to at 2 a.m. when your mind won’t rest? At Cancer Treatment Centers of America (CTCA,) patients can talk to a live oncology information specialist 24/8, 365 days a year by “clicking to chat” online.

New cars are an expensive proposition and a purchase that the majority of individuals don’t make very often. But dealerships realize the value in turning the one-time purchaser into a life-long customer. And there are ways to keep them coming back.