Channel | Data Driven ROI

General Mills is dressing up the iconic Pillsbury Bake-Off with a new designer apron and an online sweepstakes.

Travelers Advantage is giving consumers a reason to celebrate its 20th anniversary, with a sweepstakes for a chance to win a trip to Italy.

Energy drink maker Bookoo Beverages, Inc. has launched a sweepstakes campaign linked to this summer's X Games.

Most advertising, marketing and public relations professionals know a blog—short for Weblog—when they see one. But many are skeptical about actually using this relatively new self-publishing platform.

When do people read your e-mail newsletter? It depends. They can read it either at home or at work. And the time of day doesn’t matter.

Here’s something that always bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

Many marketers see e-mail as a means of driving traffic to their Web sites. But that’s wrong, says Maria Veloso, the author of “Web Copy that Sells” (Amacom).

Bissell is kicking off 2006 with a new sweepstakes giving consumers to a chance to win a wine lovers' getaway in Napa Valley.

Posing the question What would you Ban? to teenagers can elicit plenty of candid responses. Some 4,000, in fact, for Ban deodorant, which ran a contest

FOOD STAPLES SUCH AS BREAD and milk often are placed at opposite ends of a supermarket. This requires customers to walk across the store past a wide range