Channel | Data Driven ROI

Showtime Networks is extending viewership of its hit show The L Word with a new competition inviting viewers to write original scenes for the series.

Hostess is revving its snack cakes line with an online instant-win game awarding trips to watch its Racing Divas—Danica Patrick, Leilani Munter and Melanie Troxel—compete.

What happens in Vegas, stays in Vegas? Not necessarily. One participant chasing down clues in the latest Harrah's Operating Co. Treasure Hunt promotion will take home $1 million.

Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.

Hasbro's iconic Play-Doh brand is celebrating 50 years with a yearlong "birth-doh" party, dangling a chance for consumers to win $50,000 through an instant-win promotion.

Using text messaging could land one Sprint customer in front of 2004 Heisman Trophy winner Matt Leinart at the 2006 NFL Draft.

Honda Civic is giving consumers a chance to drive away with a Black Eyed Peas customized and autographed Civic Hybrid.

I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers' Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,

WHEN IT COMES to sales and marketing executives' perception of business worth, telemarketing services too often are seen as relatively low on the value

Home Depot is giving one consumer a chance to train with one of 33 Olympians who work for the company.