Channel | Data Driven ROI

When consumers twist the cap off a Pepsi product, they may be unlocking the door to a brand new Chevy Tahoe.

Having trouble getting your e-zine through corporate firewalls? Try distributing the content via RSS.

Harris Interactive has hired Michael Lowenstein to serve as vice president and senior consultant with the Customer Loyalty Management team. Lowenstein was most recently senior vices president of the Customer Management Center of Excellence at GfK NOP.

Ice cream maker Baskin-Robbins is offering a sweet incentive to celebrate Valentine's Daya free scoop of its Love Potion No. 31 ice cream. But there's a catch. To receive the free treat, ice-cream lovers must dress like cupid.

Tax preparation company Jackson Hewitt is out with a scratch-off game tied to its NASCAR sponsorship that gets consumers into its offices.

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.

Since it was the day before Valentine’s Day, I should have curled right up with my first issue of Loving Today: The Relationship Newsletter. But I was starting to feel trapped in this relationship.

Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.

Cartoon Network's Adult Swim is partnering with Burger King Corp. to launch a new sweepstakes that dangles a grand prize to program an entire night of shows on Adult Swim.