Channel | Data Driven ROI

Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.

Yes, traditional mass-marketing tactics are alive and well. At the same time, to help compensate for audience fragmentation and boost their house advantage, smart companies are infusing more customer knowledge into their marketing decisions.

Customer relationship management (CRM) attempts to pull together a sense of reality in brand, relationships, and loyalty. But CRM requires a massive investment and organizational change to adopt more and more robust technology and processes.

Once you’ve decided to collect and use customer data in your marketing efforts, how do you encourage customers to raise their hands and ask to be identified through your program?

Disney Parks is making dreams come true as part of a major new initiative that integrates its entire global portfolio of parks and resorts under one marketing theme.

New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.

Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com.

Hampton hotels are giving new meaning to the term "bed head" as part of a new campaign and mobile marketing tour designed to promote its new bedding package.

Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera.

Tactics for making the most of traditional mediums such as mail, telephone or television advertising have been hammered out through decades of trial and error. But blogging, podcasting, Web page design and search engine optimization are cutting-edge enough that many organizations can still use a guiding hand when exploring them.