What are the latest metrics that will help marketers build the next generation of models, and why do general advertisers seem more willing to embrace them than direct marketers? A group of CRM experts gathered to debate that subject and others.
National Basketball Association superstar LeBron James is serving up points at the center of Powerade's new loyalty program called Powerade Athletic Club.
One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.
Many firms have metrics that they show to the outside world. Then there are the ones they use internally to monitor their progress. These are called Key Performance Indicators (KPIs).
Mass marketing may be growing in some quarters, but not among the executives surveyed by Epsilon. A poll of 175 marketers in the U.S. showed that 79% are cutting their mass budgets in favor of trackable media.
Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.
AOL Latino, with sponsor Mercury Mariner, is giving Hispanic filmmakers the opportunity to showcase their short films to millions of consumers online as part of El Festival De Cine Corto.
How’s this for a switch? A popular magazine is using its e-mail newsletters to drive print subscriptions.
A report has come out confirming what most of us know but don’t always practice: That e-mail newsletters should be easy to scan.
