He Sees You When You’re Mailing
If your company has put it in an e-mail, chances are Bill McCloskey’s company knows about it.??
If your company has put it in an e-mail, chances are Bill McCloskey’s company knows about it.??
A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.
For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.
Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.
To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.
State Farm is activating its sponsorship of this summer's American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.
Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney's summer blockbuster Pirates of the Caribbean: Dead Man's Chest.
Seagram's is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram's Coolers Escapes line, Tahitian Sunset.
McDonald's has mapped out a summer of premium treasure tied to Disney's Pirates of the Caribbean: Dead Man's Chest, with Happy Meal toys inspired by the film.