How this for return on investment? Direct marketers plan to spend an average of $250,000 on database upgrades this year, and four out of five expect the expenditures to pay for themselves, according to Direct magazine’s 2006 database practices survey.
You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right? Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs?
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.
Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.
The vast majority of marketers today are missing a very key element of data: money. And we’re not talking just about consumers’ income and homeownership and investments.
If hard benefits represent the rational, tangible side of the value exchange in the eyes of your customers, then what about the benefits that appeal to the emotional, personal side of the relationship? Do soft benefits matter?
Are you acting just like most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough?
The subject line woke us right up. It said: “You’re Fired!” But it wasn’t, as we suspected, from our boss. A closer look revealed at the line revealed that it was for an e-mail newsletter--the May issue of Les Gore’s Recruiting Report.
