It's like the devil on one shoulder and the angel on the other. Newcastle Brown Ale's latest sweepstakes feature one prize "that gets you into trouble and one prize that gets you out of trouble".
Hershey's Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle.
Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.
Old Navy has found its latest spokesdog star in the form of a shaggy, free-spirited canine named Paco from Venice Beach, CA.
Lassie Pet Products is on the hunt for a new best friend to appear on packages of its new Lassie Natural Way dog food and is giving consumers a chance to let their pets shine.
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer.
If it were necessary to cut marketing spending by 10%, would you be able to forecast the impact on sales? Marketers answering yes are part of a small-but-growing crowd.
Marketing has taken the first steps toward accountability, but the journey is long, and most of it lies ahead, not behind. That's the overarching message from the Association of National Advertisers.
Measurement is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets.
To summarize campaign effectiveness, marketers need some kind of conclusive metric, such as return on investment. But in B-to-B, when a campaign’s revenue often is sizable compared with its expenses, ROI is problematic.
