If there is a single inviolate rule in database marketing, this is it. It’s just amazing how often otherwise very smart marketers discover that they’ve put a campaign, a new product launch, sometimes even an entire database marketing program together without first determining with specificity how they’re going to measure it on the backend to…
Marketers need to acquire new skills necessary, especially in the areas of analysis, measurement and search engine optimization, which are becoming more important than traditional marketing competencies, such as branding and product promotion, a recent study found.
Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.
BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products.
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes.
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.
A different kind of company, a different kind of car was Saturn's original advertising slogan. A lot has been written about Saturn, which was one of the
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.
It's not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that's been previously owned by a NASCAR star.
A new subscriber "opts in" to receive your newsletter. Great! So you respond with a simple "Thank You" — right? Not exactly. The right welcome message can—and should—do a whole lot more.
