Capital One Engages Developers With Personas
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.
Tom Fishburne—aka the Marketoonist—poked fun at the current state of marketing at the recent Martech conference.
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
Wondering which of your friends are “Star Wars” nerds? Don’t worry—they’ll out themselves to you today if they haven’t already because it’s May 4th….as in “May the Fourth Be With You.”
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.