Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.
JetBlue embraced the spirit of the season on Wednesday, transforming into JetBoo to give out full-size candy treats for Halloween. The airline set up JetBoo houses at key locations in three cities from 3 pm to 8 pm on October 31: in Boston at the corner of Beacon and Charles Streets, near Boston Common; at…
Greenpeace has launched a campaign to raise public awareness about the enormous amounts of plastic waste in the oceans and seas.
Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
Nebraska may not be on everyone’s bucket list and the state—as hurtful as that may be—understands and crafted a humorous campaign that quickly went viral.
Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke."
Netflix is accused of false advertising for promoting black actors as film stars when the stars are actually white actors.