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Direct Mail Is About Data, Not Being Pretty
Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.
Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says Gorton Brott.
Catch up on your end-of-year reading with our top 10 most popular articles of 2018
The message from distilled liqueur brand Ruavieja is that none of us know how much time we have left to share with family and friends.
ABM can significantly help B2B marketers improve the bottom line. Here's how B2B high tech firms Puppet and Zerto are making it happen.
A Finnish newspaper has knitted itself into the ugly Christmas sweaters movement to draw attention to 2018's ugliest news.
Quaker Oats reached out to Hispanics this week with a multi-part content marketing campaign.
CMO Clinton Ehrlich discusses the launch of ROKiT and how it is looking to sports to kick off its initial marketing platform with a few high-profile sports sponsorships.
An integrated campaign is helping Freddie Mac educate lenders about multigenerational and multiethnic homebuyers.
Only New Yorkers loyal to the Carnegie Deli could have imaged the astonishing response to a little 1950s-themed pop up.
After launching a campaign for Labor Day around the theme of hard work and hardworking people, a new report found that that theme is paying off.