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Samsung Increases B2B Focus
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.
Barbie has clearly overcome the bitter battle over her curves to embark on her most purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
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On May 14, the brand will begin posting clues on Twitter and the hunt will begin.
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