Channel | Mobile

How Small Businesses Can Get Into the Mobile Game

|  by Gretel Going

There's no single foolproof approach or strategy for using mobile platforms. And there's no strict format for the sites and apps one can create. There is, however, a quickly-evolving list of best practices, not to mention, a few guidelines for deciding which property-type makes the most sense

Augmented Reality Sweepstakes Helps A&E Debut ‘Breakout Kings’

|  by Brian Quinton

A&E is promoting its new series, “Breakout Kings,” with a sweepstakes where players hunt down augmented-reality fugitives on their iPhones. The “Catch a Con” sweepstakes, run by augmented reality platform GoldRun, pulls players into the plotline of the show to hunt down escaped prisoners hiding out in New York’s Union Square, Chicago’s Magnificent Mile, Philadelphia’s…

Local Mobile Ads Drive Mobile Shopping: Study

|  by Brian Quinton

Location-based mobile ads are not only bringing people into retail stores, but they’re driving mobile commerce. That's one finding from a new quarterly report from location-based mobile media channel JiWire

Five Keys to Mobile-Ready Email Design

|  by Chief Marketer Staff

We’ll spare you the statistics regarding how many more people are reading their email on smartphones as opposed to traditional computers—you know that the number is increasing dramatically. What you might not know, however, is how best to craft your emails so that smartphone users can read and respond to them as easily as can…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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