It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a ...
More than half of the moms responding to a study on parenting and mobile use said they first bought a smartphone as a result of having a child
As many guys will admit, getting game score updates pushed to a smartphone is one of the main reasons for owning the device. By downloading an app such as
Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps
There are a number of questions CEOs should ask themselves prior to launching any mobile program: "How are people actually going to interact with my company/products/brand on their phones or tablets?" "What features should I prioritize (and which ones should I ditch)?" "Should I go with an app, a mobile-optimized site, or both?" But of…
This year's Chief Marketer Interactive Survey suggests that marketers aren't waiting to try new tricks to capture online attention
Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so
More than half of smartphone users look to their phones for some kind of help while shopping, according to new research from market research firm Chadwick Martin Bailey
I am not going to bury the lead: Marketers that dismiss or ignore mobile search will regret it later. While we've heard year after year that
American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it's choosing the location-based social platform Foursquare to do so
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