Channel | Mobile
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands' mobile portals.
Starbuck’s Latest Mobile App Delivers Augmented Reality Valentine’s Messages
In a short-term program from Starbucks, customers can download an app and send Valentine
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
Watch TV, Get Rewards
A new app, Viggle, is designed to reward us lay-abouts with points for checking into our favorite TV shows
Citi’s Head of Loyalty Talks About Its New ThankYou App
Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app
4 Email Marketing Basics to Master in 2012
Here are four basics your team should be on top of to make the most of your email expenditures in 2012
Catalog Spree Says iPad Shoppers Engage More, Spend More
It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.
New Citi App Lets Loyalty Members Pool Points Through Social Networks
New Citi App Lets Loyalty Members Pool Points Through Social Networks
5 To Do’s When Activating Digital Shopper Marketing Programs
Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.
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