Channel | Mobile

CMO.com talks with CMO Kathy Mayor about Carnival's target, digital marketing successes, partnerships, marketing priorities and lots of other stuff.

Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.

Millennials are increasingly using popular messaging applications such as WeChat, WhatsApp or Facebook Messenger to communicate, pay and exchange information not only with their peers but also with companies, according to research from Yahoo's Flurry Insights.

At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.

Here are three things that all marketers can do now to convert one-day sale shoppers into full-year bonanzas.

Here's everything you need to know about Mobile Advertising 101: Understanding the types, performance and ways to measure effectiveness.

It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.