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U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
Find someplace warm and check out our top 10 B2B and martech articles for January.
A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.
Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.
New research indicates that hiring to fill open marketing positions might take longer than you think.
There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.
With AI developing at a rapid rate, marketers are clearly not as safe as they used to be from the rise of robots.