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As the Holiday Dash Gets Underway—Free Shipping Trumps Speed: Study
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy, mobile and other consumer preferrences that can steer retailers to increased sales.
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy, mobile and other consumer preferrences that can steer retailers to increased sales.
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Mercedes Benz, DHL and other brands are taking advantage of sponsorship opportunities in the growing esports trend in Germany.
Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here's three tips to help drive innovation.
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.