![social experiments](https://chiefmarketer.com/wp-content/uploads/2018/05/social-experiments-850-160x125.png)
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues like bullying can draw enormous exposure for the company.
Brands that have staged live social experiments around important issues like bullying can draw enormous exposure for the company.
A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts.
The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social.
Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.
Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.
Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.
Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.
Catch up on the latest news, marketing campaigns, tips, trends and more with this roundup of the top 10 most widely read B2C articles.
Budweiser has given beer drinkers another reason to buy its expanding line of beverages with the newest addition to its Reserve Collection.
American Express added a fresh take to its fourth year at Coachella, staging an exclusive destination for its VIP customers.