Channel | Engagement

NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War's Episode I:

Israelis love receiving presents, worship the word "free," and long for the exhilarating feeling of knowing that we've won something others haven't. We

Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

Take Charge of Education/USA Target's Guest Card credit card is an important source of revenue for Dayton Hudson Corp., especially since archrivals Kmart

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

Home Delivery/USA Of course it's important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople - and

Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica